Download e-book for iPad: A Companion to Greek Rhetoric by Ian Worthington

By Ian Worthington

ISBN-10: 144433414X

ISBN-13: 9781444334142

Is entire consultant to historical Greek rhetoric is outstanding either in its chronological variety and the breadth of themes it covers. strains the increase of rhetoric and its makes use of from Homer to Byzantium Covers wider-ranging subject matters comparable to rhetoric's courting to wisdom, ethics, faith, legislations, and emotion comprises new fabric giving us clean insights into how the Greeks observed and used rhetoric Discusses the assumption of rhetoric and examines the prestige of rhetoric stories, current and destiny All quotations from historical resources are translated into English

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Highly technical vs. semi-technical) requires employing rhetorical strategies to be effective. However, not all technical information aimed at lay audiences is considered technical communication, which this chapter refutes. Before explaining how different rhetorical strategies affect the perception of technical communication, I now turn back to technical communication professionalization during the twentieth century. Technical communication’s academic ‘‘regulation’’ continued, but the individuals allowed to reproduce technical knowledge changed because of social needs.

3 Focus on Non-Canonical Technical Communication The above types of technical communication are not emphasized in technical communication classes. Contemporary academic bias is towards an employment imperative even if technical communication scholars recognize the rhetoric of technical communication. Technical communication textbooks overwhelmingly stress that students should pursue technical communication instruction because they will need to have career skills. Longo (2000) recognizes this imperative in her review of technical communication textbooks from the second half of the twentieth century (pp.

175). Not only do we see form following function, but we see culture mediating form. Tebeaux argued ‘‘it was not science with its attempt to capture truth precisely in words which led to the rise of plain style but an increasingly literate public that needed books written in spoken English for self-enhancement’’ (p. 169). Just as English Renaissance audiences demanded texts in the English vernacular (Tebeaux 1996, p. 14), any culture’s demands mediate knowledge production and communication of that knowledge.

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A Companion to Greek Rhetoric by Ian Worthington

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